Privacy Policy

This privacy policy applies to any information Smart Farming Group Charitable Trust (we and us) collect about you through our website and through our SmartFarms app.

By using this website or our app, you agree to the terms of our privacy policy.


1. The purpose of this privacy policy is to let users of the SmartFarms website and app know when we collect personal information and what we do with it.

Collection, storage and use

2. Collection

We collect personal information about you when you register to use our environmental monitoring system through our SmartFarms website or app. This information will include your name, contact details, environmental information about your farm, and information about your farming business. We may also collect personal information if you email or phone us.

3. Holding of information

Personal information that you provide will be held by SmartFarms.

We have taken steps to ensure that your information is well protected. However, we cannot guarantee that our systems are completely secure. We will not be responsible for any breach of security or unauthorised use of your information by third parties.

4. Use and disclosure of personal information

Personal information collected via our website and app will be used for the purposes for which it was collected or for other reasons permitted by the Privacy Act 1993.

We may use any personal information provided to us for the purpose of administering, evaluating and improving SmartFarms, improving our services and communicating with you.

Individual information on your farm will not be provided to any third party without your consent. However we may use the data you provide on your farm to publish combined sub-regional, regional and national information. This information will be aggregated and will not personally identify you or your farm.

We may need to disclose your personal information if required by law.

5. Changing your personal information

You have the right to view and change any personal information we hold about you at any time. Smartfarms members can do this on Smartfarms by entering your email address and password and updating your Profile.

Alternatively, you can contact Groundtruth Limited on 04 904 0876 or

Statistical information and cookies

6. Statistical information collected

We may collect statistical information about your visit to help us improve SmartFarms. This information is aggregated and will not personally identify you or your farm. It includes:

  • your IP address;

  • the search terms you used;

  • the pages you accessed on our site and the links you clicked on;

  • the date and time you visited the site;

  • the referring site (if any) through which you clicked through to SmartFarms;

  • your operating system (e.g., Windows XP, Mac OSX);

  • the type of web browser you use (e.g. Internet Explorer, Mozilla Firefox); and

  • other incidental matters such as screen resolution, the release of your installed Flash version and the language setting of your browser.


7. Use of statistical information

The statistical information referred to above will be viewable by SmartFarms site administrators.

8. Cookies

SmartFarms generates persistent session cookies for the purpose of monitoring usage and allowing you to securely disclose your personal information. The cookies do not collect personal information. You can disable them or clear them out of the web browser you are using to view SmartFarms after using the site but if you disable cookies during your visit you will not be able to use SmartFarms.

Records and disclosure statement

Rights of access and correction

9. Your rights

Under the Privacy Act 1993, you have the right to access and to request correction of any of your personal information provided in connection with your use of SmartFarms. If you would like to see the personal information relating to you that we have stored, or to change such personal information, or if you have any concerns regarding your privacy, please contact us at the address set out below. We may require proof of your identity before being able to provide you with any personal information.

Smart Farming Group Charitable Trust
PO Box 36 586
Christchurch 8146
0800 123 733

10. Privacy Commissioner

If you are not satisfied with our response to any privacy-related concern you may have, you can contact the Privacy Commissioner:

Office of the Privacy Commissioner
PO Box 10-094
The Terrace, Wellington, New Zealand
0800 803 909
Fax: 04 474 7595